Common misconceptions of designing your brochure in Word While it can format text and insert artwork, Word does not allow you the exceptional control, accuracy and adaptability that professional page layout software provides. In reality, Word is not the way of achieving aesthetically pleasing layout and design – after all, it’s a word processing program. Tasks such as inserting images, creating columns and changing fonts and colors can be accomplished.
In theory, Word provides some tools that can be used to design a brochure. If you are working with a legitimate graphic designer they will no doubt do their best to steer you towards more robust page layout software, such as Adobe InDesign. In fact, creating a brochure in Word for these reasons is perhaps the most unproductive use of time and manpower imaginable. Sounds like a legitimate request, right? Not so fast. Sometimes marketing directors or department managers are compelled to have a graphic designer create an editable brochure in Microsoft Word so that future issues or editions of the brochure can be easily edited by the internal team.
